Spectro:o is revolutionizing the digital signage solutions in Romania.
Big players from the retail industry choose to promote product information and the latest promotions to customers in a dynamic/digital way. One such player is Carrefour Romania.
Carrefour is the second-largest retailer in the world and the leading retailer in Europe. Carrefour Romania has 300+ stores. They needed a solution to improve the in-store customer communication and trusted Spectro:o to deliver an innovative digital signage solution.
The Challenge
The Digital Media department needed a flexible solution to improve in-store visual communication and customer experience. The stores used a network of existing TV screens and different manual communication methods. Just to make a simple change for their in-store promotions, the staff faced time-consuming processes.
It all began when the Carrefour Group decided to adopt digital transformation across their stores. The ah-ha moment for making the switch to a digital signage solution was when the best product on the Romanian market, Spectro:o Digital Signage, fitted perfectly to their needs. The rest is history.
The Solution
The top three reasons why Carrefour Romania chose Spectro:o digital signage solution were:
- user friendly and easy to integrate with existing screens spread throughout the entire network
- efficient internal communication through optimized processes, one click away
- team readiness to respond to the needs
Spectro:o unified all their in-store communication processes under one single digital signage solution. The switch was implemented in 35+ hypermarkets and counting.
The Result
After integrating our digital signage solution, the visual communication process was highly optimized: less worries about the technical effort, more time and resources to invest in new and creative content strategies.
Carrefour Corbeanca store- opening day
Quick and easy updates for in-store prices & promotions
Carrefour Digital Signage Solution in numbers
35
500
1000
”The simplicity with which the platform can be used, the possibility of development according to the client’s requirements, the people behind the technical solution. Process optimization in Carrefour stores – time and quality are gained in customer communication,
George Năstase,Digital Project Manager, Carrefour Romania.
We integrate digital signage solutions in business operations to secure a competitive advantage for our customers. We nurture long term partnerships by maintaining a cutting-edge, easy-to-manage platform capable of responding to changing market needs, says Marius Pătroi, General Manager Spectro:o.
We made the impossible, possible: our solution was able to respond to all in-store visual communication requests. Spectro:o and Carrefour built together the future of digital signage in retail for the Romanian market.
Carrefour Romania was delighted how well integrating Spectro:o digital signage solution can work for their brand and business. All they needed was the right solution and technology to be able to work smart & add value.
More case studies for you
Case study: How Carrefour is using Spectro:o Digital Signage to improve in-store visual communication
From attention to revenue with Spectro:o
Spectro:o drives all the visual communication efforts in your organization, with both your customers and employees. Unlimited number of screens and locations.
